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One of the most popular?personal development and self-improvement books of all time, Think and Grow Rich?has sold over 100 million copies worldwide since its first publication during the Great Depression. Napoleon Hill presents a “Philosophy of Achievement” in 13 principles drawn from the success stories of such greats as Andrew Carnegie, Henry Ford, Thomas Edison, and other millionaires of his time. Think and Grow Rich?reveals the secrets that can bring you fortune. By suppressing negative thoughts and keeping your focus on the long term, you can find true and lasting success. Napoleon Hill?details his philosophy through the following 13 principles: DesireFaithAutosuggestionSpecialized KnowledgeImaginationOrganized PlanningDecisionPersistencePower of the Master MindThe Mystery of Sex Transmutation The Subconscious MindThe BrainThe Sixth Sense Follow the steps outlined here, and you may just find the path to your own personal fortune.

Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7

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Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.

Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.

Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.

A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.

So what exactly are the basic digital marketing strategies I’m talking about?

STEP 1: Define your target market

This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.

Step 2: Use native content

If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.

Step 3: Track everything

Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)

Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!

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